Mrs Thatcher is gone but spare a thought for Cher
Following the news that Margaret Thatcher died yesterday of a stroke at the age of 87, there was a salutary reminder of how getting the detail wrong in social media campaigns can cause confusion.The...
View ArticleSocial media makes anyone a journalist – what about detective?
President Obama said last week, following the capture of Boston bomber Dzhokhar Tsarnaev: "In this age of instant reporting, tweets and blogs, there's a temptation to latch on to any bit of...
View ArticleLinkedin’s new Contacts feature will create a ‘personal assistant’ for users
Linkedin is relaunching its Contacts section as a new, smart contact management system that will let users link up and integrate connections on LinkedIn with those on other social platforms, and then...
View ArticleWhat is the biggest social media mistake you can make?
There are a lot of social media mistakes that many think they know how to avoid – criticising a client, or potential client, deleting a comment at a crucial time, refusing to engage with stakeholders –...
View ArticleAre social media and digital journals killing print media?
According to research undertaken last year, local and national media is changing – moving increasingly from print to online versions and from providing free online content to paid-for content behind a...
View ArticleIt’s not what you do it’s the way that you do it – mobile platforms deliver...
According to recent figures delivered by Mary Meeker of Kleiner Perkins Caulfield Byers, social media is here to stay. It is so entrenched in internet usage that marketers and communicators cannot...
View ArticleBefore your business starts using a new social media platform, it is worth...
The number of social media platforms out there is extensive, and ever-growing. While many companies are looking to be innovative and engaging via the latest channel in new and exciting ways, astute...
View ArticleEmail marketing - still one of the best ways to reach customers 'on the go'
Last week, John wrote an interesting blog post on how mobile devices are increasingly used to access social media. This blog post looks at the influence of email marketing to customers ‘on the go’ and...
View ArticleFacebook’s new # feature
Facebook has now rolled out its new hashtag (#) feature, supposedly making it easier for users to find hot spots of activity around specific events, topics and brands.The hashtag already enables users...
View ArticleThe future of B2B content marketing
When it comes to marketing trends, where the USA leads the UK tends to follow. I don’t know why that should be the case but it seems to be so.It is interesting, therefore, to ‘look over the pond’ and...
View ArticleUse LinkedIn to get ‘serious’ about B2B social marketing
According to recent figures, B2B marketers are not making enough use of LinkedIn as part of their marketing strategies. This is particularly odd as, according to Inside View, LinkedIn generates more...
View ArticleImprove your twitter feed composition and boost follower numbers
Unless your brand is already known to a Twitter user, potential followers may look at the Twitter name, account handle and biography before deciding to click ‘follow’. But what about their analysis of...
View ArticleHow to organise and manage a successful virtual event
As people are now less and less inclined to take time out of the office, and companies are less willing to cover travel costs for employees to attend ‘physical’ events, virtual online events are...
View ArticleWhy social media ‘likes’ and brand popularity don’t necessarily go hand in hand
Channel 4's recent Dispatches investigation into brands buying social media interactions and celebrities being paid to endorse products put the spotlight on an obviously fairly common-place yet...
View ArticleThe Co-op gets snappy with Snapchat
Never mind keeping the old dears’ ‘divvy’ up to date. The Co-Op is getting down with the kids. In a clever marketing campaign targeting students the Co-op is using the latest instant messaging...
View ArticleTwitter makes it easier for users to follow conversations
Earlier this week, Twitter announced it was changing the way users can view conversations.At the moment, clicking the ‘view conversation’ link below a user's tweet displays the conversation in reverse...
View ArticleSocial media - How to turn negative feedback around
In light of the news that a hospice worker from Wales was sacked because of profane comments she made on Facebook, it’s worth remembering that marketing departments need to keep an eye on what fellow...
View ArticleSocial media and the fourth estate
In my most recent blog post I wrote about a survey which shows how marketers are embracing social media as one of the tools of their trade.Now, here is another survey which shows much the same thing...
View ArticleSocial media now universal marketing tool
I read the latest research on social media marketing from Ascend2 with particular interest – because I was one of the 523 “business leaders and marketing professionals from around the world” who...
View ArticleSuccessful social media marketing - target the platform as well as the audience
Robin Thicke sang about ‘Blurred Lines’ and Miley Cyrus is getting into trouble over her changing identity – but it’s not just the pop music industry that is ‘seeing double’ when it comes to the...
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